No, this is not a step by step. It’s a discussion of the realities of dealing with publishing in the second decade of the 21st century. Specifically, I want to talk about dealing with graphically intensive books in multiple channels.
One of the Linked-In groups I’m in has been debating the role of XML in “future-proofing” documents. They are mainly coming from employment at large publishing houses with hundreds or thousands of legacy books—many from before the e-reader age, many from before the digital age entirely. That’s not what I am talking about either.
That’s the first thing you need to accept—like it or not. There is no way to convert a typographically excellent, graphically intensive book from PDF to ePub. There are too many limitations with ePub. Here’s a list of the things you’ll need to get rid of as you make the conversion:
I keep on hearing that some types of books will not convert. That’s not true. What is true is that some designers are not willing to work within the given limitations as we wait for our options to improve. For one of my new bloggin acquaintances, I made a couple of comparison pieces [PDF vs. ePub] this morning. I thought you might want to take a look and see what I had to change. Yes, the ePub version is hideous. But, it is selling as well as the PDF version—though the printed version is still outselling both.
The PDF sample • The ePub sample
What experiences are you having that suggest my choices are bad or wrong?
As we go through the hype of eBooks, how many do we really want to buy? What I want is an excellent reader that lets me rent books, sorta like on the NetFlix model. Here’s a link to an excellent article that talks about this from a conceptual view. I’d never thought about why I haven’t bothered to buy my iPad yet (other than lack of sufficient extra money laying around).
One of the interesting things about the new paradigm of publishing is the lack of exclusivity. As I publish works for Radiqx and clients, I am continually struck by how many places I normally release things. My norm now is to start with Lulu, then do a Createspace version, then make an html version for Kindle, then a Word version for Smashwords, an ePUB version on Lulu for iPad, a PDF of one of the versions for Scribd, and others yet to be discovered.
Part of this is to see what sells and who checks it out, and what action develops. This is all in flux as far as I can see. So far, Amazon are doing the best [both CreateSpace, and Kindle], closely followed by Lulu—but these results are changing weekly. As far as traffic is concerned, Scribd seems to do the best. But, Smashwords has more people checking out samples. It is a real interesting mix. As far as I am concerned, it is much more interesting than my old relationships with a giant publisher back East somewhere.
This is where InDesign and the Creative Suite 5 in general, really shine. InDesign CS5 has really helped out the workflow. Some sites require separate insides and covers (Lulu & CreateSpace), some require HTML (Kindle), some require ePUB (iPad), some require Word (Smashwords), some work best with PDF (Scribd). They all take specialized designs. However, with layout adjustment turned on and a complete set of styles (paragraph and character) set up, all of this goes relatively quickly.
Of course, “they” all say you must get into the code. But you should know of my code challenge by now. If it requires code [beyond HTML and CSS], I’m not going to do it. My hope (and constant feature request) is that some app in CS6 will enable me to drop the need to be constantly playing with HTML and CSS also. Already, I am using Dreamweaver CS5′s CSS dialog boxes to edit my CSS—even for my WordPress templates.
I’m really having fun learning to work in this new world. I’m gradually finding friends and sources of help. Liz Castro and Joel Friedlander regularly offer good advice on their blogs, for example. It’s really going to be interesting to see where it all goes from here.
I have just added two minisites to the Radiqx site.
There is a section now on Practical Prophecy without speculation.
There is also a new section of the Practical Practice of Walking in the Spirit.
They need to be proofed. If you have time to read the pages in the sections and sent me any typos, I would greatly appreciate it.
Also, if there is anything you want me to write about, just let me know.
The book is available through Lulu now—Amazon and the rest are coming soon.
This revision includes the new features for CS5 that apply to formatting with styles.
Again, most of the revisions are geared toward making InDesign work smoother and more efficiently in your workflow. I’ve been surprised, as always, by how quickly I’ve become addicted to the new version. It’s a really strong upgrade again.
New in CS5
As I get ramped up to submit my new novel to publishers (and enter it in the Amazon Breakthrough Novel Award), it has become increasingly obvious that I need a separate site for my fiction. So I resurrected my old domain bergsland.org and converted it to Bergsland Books. http://bergsland.org
It’s up and running with some simple stuff for Black Sail: a Christian covert ops company. The intent is to keep it current with the book as it develops.This is the group of people who serve as the focus of my first novel ready to release—Black Sail: Aztlan! I have yet to find a publisher yet. but I will let you know as soon as that happens.
it’s been a surprising year. I never would have expected to be forced into going into what the government calls retirement. That has been a huge adjustment.
For a man, retirement is close to what housewives experience if circumstances keep them from being able to clean their home. it attacks the core of our being. I have been amazed at how much of my self identity is tied up in what I do.
On the other hand, it has been a joy to get back into personal creative endeavors. I’ve designed dozens of items for the Radiqx Zazzle site (buper stickers are doing well so far). I’m getting ready to release my first novel. I find it is a much better escape to write the novels I read. It’s not as much fun as the new Baldacci, Clancy (if we ever see one of those again), Cussler, de Brul, Dale Brown, Brad Thor, Daniel silva, W.E.B. Griffin, or any of the other authors I love to read. But the involvement is incredible and the ability to create new realities is really fun. I think you’ll find it a good read.
I’m still focused on this for several reasons.
However, it’s hard to be competitive on-demand. The book prices are higher (at least for mass-driven competition). The printing options are much more limited.
It is greatly ramping up my skills at book design, though. That I really like. There is still nothing ( to me) like the feel of a new book and a potentially good read. i realize that this is becoming a lost art to many of the young. But I’m not sure how well Kindle, Nook, and the others will hold out in the long run. How comfortable are they to use? If you have one, I’d love to hear your opinions. Amazon just announced agin that Kindle is their best-selling product of any type in their entire company. Nook is already sold out and demand is outstripping production. Clearly, people want something like this.
I guess when my ship comes in, I’ll get one.
Adding anchored objects can be a little tedious. One of the most painful aspects of making anchored frames to hold illustrations, sidebar notes, or headlines is the tediousness of the repetitive filling out of the anchored object dialog box.
Then all you do is place the object as an inline graphic and hit the shortcut to convert it to an anchored object and to offset it where you need it. Or place it, hit the shortcut and then insert it into the text where you need it. It will automatically be anchored and offset as you designed it.
Make a new Object style with all the options turned off . Turn on Anchored Object and set it up like you see below. We’re assuming a four-inch column on a 7.5″ wide page. You can adjust to fit your page size.

Basic settings for an anchored object
Then close all documents and go to the Object Styles palette (with no document open). Choose Load Object Styles… from the Option Menu and add the new object style from the document you just saved and closed. Close InDesign and reopen it to save your new application default.
From then on, all new documents will have this style available. In most cases, all you will have to do it modify the offsets to make it work for any new project.
The other day I went through a common scenario> I had a 408 page book set up at 6×9. I found out that I needed it formatted to 4.25″ x 6.88″ for a different printer. How long do you think it took me? It became a 540 page book.
Everything was formatted with styles including all the graphics. The graphics were all formatted as anchored graphics and object styles.
That hour included checking every page for orphans and widows and fixing all of them. That meant eliminating all paragraph fragments of two lines or less and all paragraph ending sentence fragments of two and a partial word or less.
Like I said, it took less than a hour to convert a 540 page book. It was really fun. Yes, it was a novel we’re publishing for a new author in Peralta, New Mexico. But it doesn’t take much longer for a graphically intensive book like Practical Font Design.