We can publish print & ebook versions of our books without the need for coding

InDesign On-Demand

Help for authors & teachers publishing in the new millennium

The focus of this book is very sharp. It is designed for people who are designing books and booklets with very limited capital and few personnel resources.

It is a sharing of techniques for the new wave of author-pastor-teacher-designers who need to get their work published digitally & online. It is designed to help those of you without the resources, connections, or the inclination to intrigue the large, mass-market media houses with their incredible capital requirements and marketing needs.

This book will enable you to produce the books and teaching materials required by the vision you have been given. You no longer need a huge budget or years of production time to produce professional books distributed worldwide.

If you do not do the book layout yourself, give a copy of this to your designer.

This book teaches you how to write and publish a printed book, convert it to an ePUB, make a downloadable PDF, a Kindle book, and more. This is what you need to know.

• 6x9 Paperback $12.95 (Lulu)
• 7x10 Paperback $12.95 (Amazon)
• PDF download $9.99
• ePUB $9.99
• Kindle $9.99
• Nook $4.99

This book will be a great resource even if you are just starting out. All you'll need in addition is a copy of Sandee's book linked in the Resources column

List of Contents

• The book design & purpose
• My desire is to provide a resource to enable ministries to publish materials
• On-Demand Publishing With InDesign 7.5 & little capital
• The On-Demand process
• It must be free! [+ options]
• The benefits of the new paradigm
• It is very fast!
• It is very easy to revise into a new edition
• You can publish in multiple formats
• Graphic quantity determines many ebook formats
• What you need to know
• This book assumes prior knowledge
• Some basic skills needed
• So what are the issues?
• Printing is not dead!
• Here are some things you need to consider when designing on-demand documents
• So, who cares? Print is dead & we're totally online…
• In truth, you will be working with a mix of many media
• So, how does this work in real life?
• CPUs & RAM needs, Very large monitors
• This book is focused on publishing
• Minimal hardware & software
• ISBN #s
• You can always upgrade later, You need your own publishing house
• To be recognized by the industry as a publisher
• Do not borrow money to build the business!
• Dealing with the supplier/distributors
• Lulu
• Paperbacks, Hard cover, Specialty books, Ebooks, ISBN#s & Distribution, With no ISBN#
• Payments
• CreateSpace (by Amazon)
  • Paperbacks
  • ISBN#s, The Pro Plan (the Expanded Distribution Channel), Payments
• Scribd
• Payments, ePUBs, Lulu, PubIt (Barnes & Noble), Smashwords
• Payments
• Kindle
• Payments
• Zazzle
• Payments
• Getting InDesign under control
• Does this roughly approximate your workflow?
• Do you realize the depth and power of the controls built into InDesign?
• You desperately need a complete set of designed defaults!
• But this is just the beginning:
• Setting up a functional workspace
• Making these determinations
• Workspace foibles
• Recommended panels
• Most used: Open panels
• Commonly used: In Icons (maybe with names showing)
• Save your workspace, Where it's located
• Customized shortcuts
• Keyboard shortcuts are a production necessity.
• Setting the shortcuts
• Left-handed shortcuts
• Your personal shortcut set
• The practical shortcut approach
• A designed palette of swatches
• What is clear is the factory defaults are ugly
• You will need a fluid color palette
• This is all personal
• What kind of defaults are needed?
• Why spend all this time?
• The Immense Benefits of Styles
• Styles are needed for fluid reformatting
• Styles that flow habitually
• To rephrase, it is possible to have a set of styles that can be applied habitually as you write, format, and publish your books
• The concept is simple: Format first—then modify the applied styles
• Paragraph Styles & Character Styles panels
• Let's start with Paragraph Styles
• Print solutions that need to be dropped for ePUB
• Structuring your styles
• Based On (Building Style Classifications)
• Next style (auto-formatting your writing)
• Copying (Loading Styles from other documents)
• Converting styles by deleting, Setting up a style—easily!
• Let's go through the pages of the Paragraph Style Options dialog box in light of the conversions that need to be made
• General page
• Very important: Available in InDesign only!
• Basic & Advanced Character Formats, Indents & Spacing
• Tabs [converted to graphics for epub]
• Very Important Paragraph Options
• Paragraph Rules , Keep Options [don't work for epub or ebooks]
• Hyphenation, Justification [don't work for epub or ebooks]
• Span Columns [no columns in epub]
• Drop Caps [don't work for epub] & Nested Styles, Nested styles
• Remember! Typography should invisibly present the copy as almost irresistibly readable.
• Bulleted & Numbered Lists [don't work well in epub], Bulleted lists, Numbered lists
• Character color, OpenType Features [don't work for epub or ebooks]
• Underlines & Strikethroughs [not for epub or ebooks]
• Export tagging [for epubs: don't work for ebooks]
• Global control of tags
• Building A Set Of Character Styles
• Local formatting [a severe problem when converting to epub]
• Use local formatting only for final cleanup.
• Let's rephrase the concept
• Quick Apply
• A basic set of default styles
• My current basic set of styles
• Based-on tips for the basic set
• Styling tips
• Split columns , Callouts [convert to graphics for epub]
• Tinted sidebars, Dealing with headers, Sidebar styles
• Sidebars require radical changes to work within an ePUB
• Objects Anchored to Text Frames
• The dialog box is confusing:
• This does take some practice
• New for CS5.5: the AO-Icon in every frame
• Object styles
• A default Object Style you really need
• Again I'll give you a starting point
• The goal is to develop a set of paragraph, character, object, table, and cell styles that are available by default in all new documents you create.
• Producing the book for on-demand
• Repurposing
• The printed reality
• Presses used, RIP limitations (Raster Image Processor)
• Quality demands of the reader, So, we are dealing with compromises
• You do need to understand norms
• You need to know:
• Pretty is as pretty does
• Necessary design decisions
• Who is the reader?, The printed size
• Lulu and CreateSpace offer 18 distributable page sizes in early 2011:
• Remember, it only costs a proof to release another version (if that)
• Premium photo books
• Layout considerations
• Sidebars
• Captions, Tables , Special styles & specific fonts (convert to graphic)
• Assembling the book
• Possible problems to avoid
• Margins, Sidebars
• Headers & footers, Graphics in general
• Normal word processing issues
• The list of problems goes on for quite a while:
• Placed Word documents often have many strange character substitutions
• Dealing with secretarial copy
• Here is a procedure that will eliminate most common secretarial typos in a few brief steps:
• In most cases you will also have to do the following steps to clean up your paragraph structure
• This erases all foreign formatting
• Let's put it together
• Getting files ready to use
• A slight aside for management
• Within my publishing folder I have set up the following folders:
• I am certainly not telling you to do it exactly like I do.
• Back to the basic setup procedure
• If you have placed copy
• Adding graphics, If you are writing as you go
• You'll be amazed!
• So you have your book formatted
• Start new project in Lulu
• You begin by clicking on the new project button in your Lulu Dashboard
• Once you have that complete, you save it and move on to the describe your project section.
• Next you set your pricing
• Getting it distributed
• Marketing is up to you, Events
• CreateSpace's publishing routine is similar
• Starting a new book
• CreateSpace's Editing & Marketing Services, Pro Plan
• Producing a downloadable PDF for Scribd
• The process is very simple, but do it carefully.
• Now get to work on your ePUB!
• The book is printed. What about ePUB?
• Formatting your ePUB without coding
• Fancy ePUBs require fancy coding
• Why ebooks are so different
• Designing for repurposing
• Document size
• Graphic format, size, and resolution
• Everything in one story: eliminate all separate stories
• No anchored graphics: convert all to inline
• Fixing the styles, Font changes
• The iPad supports 33 fonts
• Leading changes
• Small Caps & All CAPS now work, No special fonts: convert to outline
• Remove all indents: left and right, from lists
• Eliminate fancy bullets: from lists
• Add chapter breaks before a section gets over 300K
• Eliminate all soft returns.
• Eliminate all OpenType feature use,
• Eliminate tabs
• Eliminate tables
• Eliminate paragraph rules
• Eliminate borders
• CS5.5 now works with nested styles
• Making these changes & proofing
• Deal with reality, ePUB does give us much more
• Setting the TOC (This is required)
• Writing the metadata (This is required)
• There are some new strict rules
• Setting the Export Tags
• The ePUB export box
• The general page, Let's go through these in order
• The image page
• Contents
• Click OK and you've got an ePUB
• Upload to Lulu, Upload to PubIt!
• Converting to Kindle, Setting up for Smashwords
• Building your Kindle book
• If you do not know how to use Dreamweaver, just skip this
• Set up a site
• The CSS file
• No fonts
• A suggested production procedure
• Now you are going to format everything
• Don't forget marketing materials and giftware
• They are not the cheapest manufacturers BUT
  there are no upfront costs, Income or giveaways?
• And you're done!, You are published!