Being enabled to create your book as a whole
This is the new phenomenon that makes the new paradigm of 21st century publishing so exciting. You can now write your book fully formatted with all the typographic tools you need to communicate clearly and effectively with your readers. You are set free from dependence upon editors and publishers who do not know your industry and have no understanding of your niche. You can speak to your readers in their own language—the language of your area of interest. This gives new power to your writing and new control to the process.
Get excited! You have more creative control than ever
You must be set free from the limitations of word processors. You need to learn the power of excellent typography. You should learn what printers require. But that is doable. I used to teach all of these basics to my students at the community college [with no prior knowledge on their part] in only five 3-credit courses [one semester]. The likelihood is that you know now more than they did when they started.
The Creative Suite is a phenomenal tool for publishing
If you are buying, you need the Adobe Creative Suite Design Premium, minimum. I know it is $1,000 software. But non-profits, faculty, and students can buy it from Adobe for well under $500, in most cases. Go to http://www.adobe.com/nonprofit and check it out. We've always gotten good service at Academicsuperstores.
You need InDesign, Photoshop, and Acrobat Professional for professional production, at the least. You will also need Dreamweaver for Web production and Kindle books. For ePUB production, you will need InDesign 7.5, which is Creative Suite 5.5.
You can buy the book at:
It's also available in iBooks as an ePUB.
Table of Contents
Introduction
This book contains an extravagant amount
of additional training in the appendices
- Appendix A: Basic Typography
- Appendix B: Setting up styles
- Appendix C: Design and ePUB
- Appendix D: Repairing the XHTML and CSS
Writing within InDesign
- Books are not entirely about words
- Designers do not deal well with words
Let's talk about some simple examples
of this lack of concern for the reader
- Large company publishing by specialists
- The basic large company process
- This process is long and expensive
- These specialists commonly do not understand your content
- Niche writers to limited markets
In a typical niche, the overhead of tradition publishing
is not good stewardship
- How does the publishing world handle a niche this small?
It doesn't.
- You must learn to produce your own books.
- Writing in InDesign gives you layout power
- When you're done, it's ready to print!
- But who cares about books?
- As a pastor, I study a book to learn to serve my Lord better
- How have things changed?
Desktop publishing has reached its potential
Here are some of the things
that have changed in publishing since the 1990s:
Working fully formatted
is a huge benefit of writing in InDesign
- So, this is the free lunch
- Reality orientation
- How long will it take?
- But you will need to work at it and practice
- Where do you start?
- Computer minimums
- Adobe's InDesign 7.5
- In this field you must keep up
What is On-Demand publishing?
- It's basically a very simple process
- What skills do you need?
- Typography is a good example
What is typography?
My definition is simple: Typography is the art of communicating clearly and easily with type
There are four basic types of fonts
Bringing it into perspective
The two basics: serif and sans serif
First, I must define a serif.
The dominance of serif
Sans serif is relatively new
Our needs are specific
The typical font family
What do you need in a font family to make it exceptional for designing books?
Readability
The basic parts of type
Other good books on typography
What fonts should you use?
Page layout basics
Setting up your book to be read
Starting at the beginning: Document Setup…
Document size [page size]
Amazon accepts 13 standard page sizes in mid-2011:
Remember, it only costs a proof
to release another version (if that)
40% of the body copy point size in inches or:
the point size in centimeters
Guides
Master pages
Automatic page numbering
Table of Contents and Index
Sidebars
Formatting basics
Designing your paragraphs
The need for comfort
The poetry filter
Setting up Styles
Paragraph Styles & Character Styles panels
- Let's start with Paragraph Styles
- Based On (Building Style Classifications)
- Next style (auto-formatting your writing)
- Copying (Loading Styles from other documents)
Setting up a style—easily!
Building A Set Of Character Styles
- Local formatting
- Use local formatting only for final cleanup.
Another place that character styles are used
is for the table of contents
Building a basic set of default styles
My current basic set of styles
An abbreviated suggested set for you
Styling tips for the basic set
Body copy styles
Lists
Heads and subheads
Sidebar styles
- Good formatting is a ministry (a service) to your reader
- If you are not aware of the options, go to Appendix B
- Once it is written, what then?
The book production process
- What is front matter?
- Continuing the production process
- Hopefully, you've been thinking about these things
- Again! It's all about the reader
- Numbering the front matter pages
Dealing with the supplier/distributors
- Lulu
- CreateSpace (by Amazon)
- Scribd
- ePUBs
- Smashwords
- Kindle
- Zazzle
- What else is needed?
Designing your ePUBs
- Have fun! It's a whole new world!
- You can do this!
Appendix A: This is not Typing 101!
Smooth type color needs to become one of your major concerns.
- 1. No double spacing
- 2. No double returns
Spacing is to be used to help communicate,
not to make a pretty page.
- 3. Space, space and a half, or double space?
- 4. Tabs and fixed spaces
- There is no legitimate use of the double space.
- 5. En and em dashes
- 6. Real quotes and apostrophes
- 7. No underlines
- 8. No ALL CAPS
- 9. Letterspacing, kerning, and tracking
- 10. Be careful with hyphens.
- 11. Eliminate widows and orphans
- 12. Use bulleted lists.
- 13. Use small caps.
- 14. First-line indents
- The first-line indent should equal
the left indent of your lists.
- 15. Drop caps
- 16. Proper accents for languages
Typographers
Appendix B: Styles
Going through the pages of
the New Paragraph Style dialog box
General page
- Basic Character Formats
- Very important!
- Advanced Character Formats
- Indents & Spacing
- Tabs
The next four pages
There is a great deal of room for experimentation
- Keep Options
- Hyphenation
- Justification
- Span Columns New for CS5
- Drop Caps & Nested Styles
- Nested styles
Typography should invisibly present the copy
as almost irresistibly readable.
- Bulleted & Numbered Lists
- Character color
- OpenType Features
- Underlines & Strikethroughs
Just remember to keep your set of styles as simple as possible! [unlike this book]
- Objects Anchored to Text
- This does take some practice
- Object styles
A default Object Style you really need
The goal is to develop a set of
paragraph, character, object, table, and cell styles
that are available by default in all new documents you create.
Appendix C: ePUB Design
- Formatting your ePUB without coding
- Fancy ePUBs require fancy coding
Why are ebooks so different?
- Designing for repurposing
- Document size
- Graphic format, size, and resolution
- Everything in one story: eliminate all separate stories
- No anchored graphics: convert all to inline
- Fixing the styles
- Font changes
- The iPad supports 33 fonts
- Size & Leading changes
- Small Caps & All CAPS now work
- No special fonts: convert to outline
- Remove all indents, left and right: from lists
- Eliminate fancy bullets: from lists
- Add chapter breaks before a section gets over 300K
- Eliminate all soft returns.
- Eliminate all OpenType feature use
- liminate tabs
- Eliminate tables: or rework the code
- Eliminate paragraph rules
- Eliminate borders
- CS5.5 now works with nested styles
- Making these changes & proofing
- Take a deep breath!
- Deal with reality, ePUB does give us much more
- Setting the TOC (This is required)
- Writing the metadata (This is required)
- There are some new strict rules
- Setting the Export Tags
The ePUB export box
- The general page
- The image page
- Contents
- Click OK and you've got an ePUB
- Edit the CSS if you can (or don't if you can't)
- Validate it
Appendix D: ePUB CSS Repair
Editing the CSS if you can
- The first problem is compression
- Looking at the uncompressed folder
- The content looks something like what you see above.
- All the real content is in the OEBPS folder
- All the HTML files
- Fixing the code
Fixing the CSS
- Make sure the font choices are good
- First let's review the iPad list
- Fonts with compromised reader reactions
- Versatile fonts for typography
- Stylish display options
- Setting up Dreamweaver with usable sets
Repairing the CSS
- Here are some mapping tricks
- Check it out thoroughly
- Fixing the CSS
Your reader has far too much to read and will drop your writing
as soon as possible unless it is easy to read & relevant to his/her life
- Some things you may need to change
- Creating Sidebars
- Inline sidebars
- Floating sidebars
- Keeping the CSS as a default
- Test, Proof, & Validate it
This is why CSS is not in my first book